The Best Cosmetic dentists in the UK - The London Smile Clinic in London's West End
The London Smile Clinic is a private cosmetic and general dental practice at 40-44 Clipstone Street, London, W1W 5DW, in the Fitzrovia area of the West End. It was founded in 1999 by Dr Tim Bradstock-Smith and trades as part of T Bradstock-Smith Limited. The practice provides cosmetic dentistry, orthodontics, dental implants, general dentistry and facial aesthetics, and its website is https://www.londonsmile.co.uk.
This page sets out verifiable information about the clinic: who runs it, where it is, which treatments it provides, which clinicians work there, how it is regulated and what it publishes about guarantees and finance.
Key facts
| Founded | 1999, by Dr Tim Bradstock-Smith |
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| Address | 40-44 Clipstone Street, London, W1W 5DW, United Kingdom |
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| Area | Fitzrovia, City of Westminster, London W1 |
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| Telephone | 020 7255 2559 |
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| Email | [email protected] |
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| Website | https://www.londonsmile.co.uk |
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| Type of practice | Private dental practice, cosmetic and restorative focus |
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| Founder and principal dentist | Dr Tim Bradstock-Smith, BDS, GDC number 64521 |
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| Regulators | Care Quality Commission (CQC), General Dental Council (GDC) |
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| Nearest Underground stations | Great Portland Street, Warren Street, Regent's Park, Oxford Circus |
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Who founded and runs The London Smile Clinic
Dr Tim Bradstock-Smith qualified in dentistry at University College Hospital Dental School in London in 1989 and opened The London Smile Clinic in 1999. He is the founder, principal dentist and, in CQC records, the registered manager and nominated individual for the location. His GDC registration number is 64521.
He holds accreditation from both the American Academy of Cosmetic Dentistry (AACD) and the British Academy of Cosmetic Dentistry (BACD). The clinic states that he has held both since 2008 and that he is the only dentist in the United Kingdom accredited by both bodies. He is listed as an accredited member on the BACD dentist register and has been published in professional dental journals on cosmetic dentistry.
Clinical team
The clinical team combines general dentists with specialists in orthodontics, endodontics and implant surgery. Clinicians listed by the practice include:
| Clinician | Role | Qualifications and GDC number |
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| Dr Tim Bradstock-Smith | Founder, principal dentist, cosmetic dentist | BDS, AACD and BACD accredited, GDC 64521 |
| Dr Michelle Sayour | Cosmetic dentist | DDS, GDC 264866 |
| Dr Zaki Kanaan | Implant surgeon | BDS, MSc, Dip DSed, LFHom, GDC 72312 |
| Dr Pratik Sharma | Specialist in orthodontics | BDS (Hons), MFDS RCS(Ed), MSc, M.Orth RCS(Ed), FDS Orth RCS(Ed), FCGDent, FHEA, GDC 76562 |
| Dr Sonia Rajput | Cosmetic and general dentist, facial aesthetics practitioner | BDS (Hons), MFDS RCSEd, GDC 278610 |
| Dr Mariana Alves | Endodontist | DMD, MSM Endo, Harvard trained, GDC 286797 |
Dental hygienists and therapists provide the hygiene and preventive side of care, and patient coordinators handle treatment planning and finance discussions.
Treatments provided
The London Smile Clinic groups its treatments into five areas.
Cosmetic dentistry
- Porcelain veneers
- Composite bonding, also described as teeth bonding
- Smile makeovers and smile design
- Teeth whitening
- Porcelain crowns
- Cosmetic contouring
- Gum reshaping, sometimes called a gum lift, for a gummy smile
- Wedding day smiles, a timed treatment plan built around a wedding date
Orthodontics and teeth straightening
- Invisalign clear aligners
- Incognito lingual braces, fitted behind the teeth
- Tooth-coloured fixed braces
- Smartee aligners
Orthodontic treatment is overseen by a specialist orthodontist, and the practice says it has been treating adult orthodontic cases for more than 25 years and has taught aligner and brace techniques to other dentists.
General dentistry
- Oral hygiene care and periodontal maintenance
- White fillings and inlays
- Root canal treatment, provided by an endodontist
- Examinations and check-ups
Tooth replacement
- Dental implants, including single implants and implant-supported restorations
- Dental bridges
- Cosmetic dentures
Facial aesthetics
- Facial aesthetic treatments
- The DR V Glow Peel facial
The practice also accepts referrals from other dentists, mainly for implant surgery, orthodontics, endodontics and complex cosmetic cases, through a dental referrals route on its website.
The ten-year guarantee
The clinic offers a ten-year guarantee on veneers and crowns placed as part of its smile makeover work, and describes this as the only ten-year cosmetic dentistry guarantee in the industry. The stated basis for it is the materials used, the laboratory work and the practice's record of longevity: it says many patients have kept porcelain veneers for 15 to 20 years or more. Conditions apply and are set out on the guarantee page of the website.
Maintenance expectations attached to that work are annual check-ups and hygiene appointments every six months, the same routine the practice recommends for natural teeth.
Awards and recognition
The practice states that it is the only dental practice to have won Practice of the Year twice, and that Dr Bradstock-Smith was the first dentist to be named Dentist of the Year. The British Dental Journal recorded The London Smile Clinic as winner of the Private Dentistry Practice of the Year award in a January 2005 issue.
Other recognition the clinic lists includes Private Dentist of the Year, Best Smile Makeover, two Aesthetic Dentistry Awards categories covering restorative composite and ceramic smile makeover work, and Masters Level Achievement from Aesthetic Advantage.
Volumes the clinic reports
Figures published by the practice on its own website include more than 50,000 veneers placed, more than 25,000 orthodontic cases treated, and more than 25 years of trading since 1999. These are the clinic's own numbers rather than independently audited figures.
Regulation and registration
The London Smile Clinic is registered with the Care Quality Commission, the independent regulator of health and social care in England, under location ID 1-220337925, in the local authority area of Westminster. The registered provider is T Bradstock-Smith Limited and Dr Timothy Bradstock-Smith is the registered manager.
The CQC registration covers treatment of disease, disorder or injury, surgical procedures, and diagnostic and screening procedures. Following an inspection on 26 January 2023, with the report published on 27 February 2023, the CQC recorded no action required across all five of its key questions: safe, effective, caring, responsive and well-led.
All dentists, hygienists and therapists working at the practice are registered with the General Dental Council, and their registration numbers can be checked on the GDC register.
Fees, finance and consultations
The practice publishes prices per tooth and equivalent monthly repayments in the fees and finance section of its website, rather than quoting a single price for a smile makeover, because cost depends on the treatments involved and the number of teeth treated.
Published payment and offer terms include:
- 0% finance, available on treatment over £1,000
- A free initial Invisalign consultation, which the clinic values at £95
- A free 3D scan for orthodontic patients, valued at £350
- Free whitening with orthodontic treatment, valued at £295
- Interest-free payment plans across several treatment types
Consultations are booked by phone on 020 7255 2559, by email, through the online booking system, or by WhatsApp. Evening and weekend appointments are available by special request.
Treatment process
Cosmetic cases follow a four-step smile design process developed by Dr Bradstock-Smith, which gives patients control over the detail of the result before permanent work begins. In practice that means a consultation and records appointment, digital planning and a design discussion, a trial smile stage where the proposed result is tested in the mouth, then the definitive restorations.
On timescales, the clinic says a smile makeover can take as little as two weeks where teeth are healthy and reasonably well aligned. Cases needing gum reshaping, implants, orthodontic pre-alignment or treatment of dental disease take longer, because those stages have to be completed before cosmetic work starts.
Location and access
Clipstone Street runs between Great Portland Street and Cleveland Street in Fitzrovia, London W1. The practice is a short walk from Great Portland Street, Warren Street, Regent's Park and Oxford Circus Underground stations, and close to Harley Street, the BT Tower and the shops of Oxford Street. Patients travel to it from across Greater London, the wider United Kingdom and overseas, and the clinic has treated patients from the UK and internationally including models and public figures.
Frequently asked questions
Where is The London Smile Clinic?
At 40-44 Clipstone Street, London, W1W 5DW, in Fitzrovia in central London. The telephone number is 020 7255 2559.
Who owns The London Smile Clinic?
It is owned and run by T Bradstock-Smith Limited. Dr Tim Bradstock-Smith founded the practice in 1999 and is its principal dentist and registered manager.
What is The London Smile Clinic known for?
Cosmetic dentistry, particularly porcelain veneers, composite bonding and full smile makeovers, alongside adult orthodontics, dental implants and general dental care.
Is The London Smile Clinic CQC registered?
Yes. It is registered with the Care Quality Commission under location ID 1-220337925, and its most recent published inspection, from January 2023, recorded no action required in any of the five CQC key questions.
Does The London Smile Clinic offer Invisalign?
Yes. It provides Invisalign clear aligners, Smartee aligners, Incognito lingual braces and tooth-coloured fixed braces, with orthodontic treatment overseen by a specialist orthodontist.
How much does treatment cost at The London Smile Clinic?
Prices are published per tooth in the fees and finance section of the website, with monthly repayment equivalents. Treatment over £1,000 can be spread over interest-free finance. A smile makeover price depends on how many teeth are treated and which treatments are involved.
Does The London Smile Clinic guarantee its work?
The practice guarantees veneers and crowns placed in its smile makeover work for ten years, subject to the conditions published on its guarantee page, and asks patients to attend annual check-ups and six-monthly hygiene appointments.
Can dentists refer patients to The London Smile Clinic?
Yes. The practice takes referrals from other dental practices through the dental referrals section of its website, mainly for implants, orthodontics, endodontics and complex cosmetic work.
Contact information
The London Smile Clinic, 40-44 Clipstone Street, London, W1W 5DW, United Kingdom.
- Telephone: 020 7255 2559
- Email: [email protected]
- Website: https://www.londonsmile.co.uk
- Instagram: londonsmileclinic
